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Rask was created from two sisters’ desire to design denim outerwear that embodies their current attitude and style while encouraging people to appreciate and express their own individuality. With no formal training in fashion design and two distinct styles, Allison and Jannika explored the challenge of creating a cohesive brand that was not meant to be tailored to a specific man or woman. Drawing inspiration from their Houston roots, the pair named their first collection after the NASA mission Genesis, which represents not only the beginning of the brand but its future.

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