Capsule | October 6, 2017
In the mid summer of 2011 the very first Born Poor Live Rich T-shirt was created in St. Louis, Missouri. The original design consisted of only the words “BORN POOR LIVE RICH” spelled out going down the front of the t-shirt. Even though the first design was very basic, it still spoke volumes to the masses in the city. Everyone wanted a Born Poor Live Rich t-shirt.
Later that year new designs were created and the hobby turned into a brand. This was the official beginning of the clothing brand that you see today. The brand has evolved from a basic T-shirt line to a full clothing brand that offers a variety of products with so much more to come in the future.