Capsule| October 6, 2017
Beena Yusuf’s B.Poshi designs epitomize global glamour and embody every woman’s fashion sense. Through her creations, Beena aspires to make women feel empowered, beautiful and regal; women can don one of her designs and walk out feeling like a Queen. Beena’s dream started in the United Arab Emirates, while she was employed with the U.S. Department of State at the U.S. Consulate-General of Dubai; Beena knew she was destined to bring her creativity onto the runway and be a force to empower others to create movements with a purpose-it was then when her husband motivated and encouraged her to bring her sketches to life and to do what she was truly meant to do in this life-to Inspire! Beena’s first show was in Dubai, and right off the runway, a Royal family member purchased one of her designs, an actual Queen of a region near Dubai! Beena interlaced her designs with a deep sense of luxury and glamour mingled with a touch of modern aesthetic. Her influence comes from her diverse and multicultural upbringing – where South Asia meets the Middle East with a dash of the West and a lot of glam. Hence, the birth of her brand….B.Poshi.